This week it's all about smelling good with the launch of Native’s new deodorant and body spray, Sol de Janeiro’s summer-scented Rio Radiance Perfume Mist, and two new scents from Parfums de Marly. Skincare has also been popular, with the launch of plant-based skincare brand Sabi and moisturizers from both Peter Thomas Roth and Caroline Hirons.RETAILLA-based clean color brand Kosas has seen 150% YOY growth setting its sights on international expansion building on its success with Mecca in Austrailia and New Zealand. The first stop will be the UK market. The brand will be part of the merchandise assortment in Sephora UK's brick-and-mortar launch at Westfield White City, followed by a launch in 22 Space NK stores, rolling out to 30 stores by year end.The clean beauty brand centered around the unique needs of melanin-rich skin Eadem launched on Sephora.com in September of 2021 with their cult favorite Milk Marvel Dark Spot Serum. After sellout success online, the brand is moving offline, entering 261 Sephora brick-and-mortar stores for the first time.Fig.1, the dermatologist-developed, clinically proven, refillable skincare line, will launch beyond online distribution into 3,200+ CVS stores nationwide and on CVS.com.Personal care brand Athena Club has officially become the newest DTC start-up to hit brick-and-mortar retail, launching in 1,600 US Target stores and on Target’s website with an assortment of hair-removal products. According to Glossy, the 3-year-old brand has secured $40 million in equity and debt financing to support this expansion. The brand reported revenue growth of 140% revenue growth in the last 12 months and is on track to grow by 250% in 2023.